Public Relations — Emily Drake

ACM SIGGRAPH North American Conference

In charge of release writing, editing and distribution, clipping service management, end-of-cycle reporting, wire partnerships, and media relations (from 2019 on) for ACM SIGGRAPH’s North American Conference media efforts. Annual coverage from 2014–21 netted well over 100M impressions. Also was in charge of the on-site media office and one-off projects, like this guide to immersive content at the 2019 event and the virtual press office.

Coverage included: The New York Times, Vanity Fair, The Hollywood Reporter, Gizmodo, Mashable, Variety, Forbes, Wired, Fortune, Popular Mechanics, Computer Graphics World, Animation Magazine, Fast Company, Engadget, VRFocus, The Verge, Medium, 3DArtist, The Next Web, PCMag, Polygon, VentureBeat, Motherboard, Business Insider, Vice, TechCrunch and NPR, among others.

2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 (through June)

Traverse City Film Festival

For two summers in a row I supported public relations efforts for Michael Moore's Traverse City Film Festival in Traverse City, MI. This included writing and distributing wrap press releases at the end of each festival week.

2009 | 2010

Michigan State University (MSU)

As a Communications Assistant with MSU Residential and Hospitality Services Marketing Communications (RHSMC), a handful of my projects focused on writing releases and alerts, and on developing media lists or conducting media relations. Two stand-out projects included support of the office’s sustainable campus dining initiative (Green Dining) and the Spartan Neighborhood Pilot Program, originally the Hubbard Pilot Program.

Key coverage for “Green Dining” included: NACUFS (online), Campus Dining Today (print), On-Campus Hospitality (print), and College Planning & Management (print), among others. [View release.]

Key coverage for the “Pilot Program” included: The State News and WILX-TV, among others. [View advisory.]

Meridian Entertainment Group, Michigan

With each new concert booking, it was my job as an intern to research media (digital, print and radio) in the surrounding location. Once the list was developed, I wrote, distributed and conducted follow-up on press releases for each show. The sample release linked below was for Lady Antebellum's appearance at the Midland County Fair.

View release.

The Popcorn Board

Helped redesign and reimagine the Popcorn.org media kit in 2021 in order to make it easier for media to access available resources.

Visit page.